McCormick wanted to integrate a Meal planning tool to help increase traffic and commerce activity within their Web and App.
I designed the integration plan and how the experience came to life across devices to create a seamless experience for the user.
The Ask
McCormick Co uses their multiple websites to inform users about their brands and products. They wanted to find ways to better utilize these properties to create better engagement opportunities as well as promote more e-commerce moments within their sites.
As innovation partners we collaborated with them to drive a long term product vision on how the ecosystem could evolve to help achieve these goals.
View Meal Planner Prototypes
Discovery and Strategy
After initial product workshops and prioritization of opportunities we focused on building a foundation that we could grow upon.
I partnered directly with developers to build the path for personalization, a shopping cart and the meal planner into the user experience across the APP and WEB environments.
I worked to define how data would be passed across the ecosystem to allow for personalized experiences regardless if the user was on the APP or the website.
System Design and Data Mapping
View Wires and More
App Experience
App experience allowed the user to seamlessly shop their meal plan on their mobile device.
Personalization and Optimization Strategy
Capturing preferences allowed us to begin defining the consumers 360 profile for personalization of the experience across devices.
Helping us personalize the users recommended recipes, products and CRM email content.
Full commerce integration
McCormick wanted a centralized store where all of their products could be available for purchase. They wanted their whole ecosystems to be connected by commerce and data.
Building upon our previous foundation, we partnered with Shopify to help drive commerce and build on 360 profiling.
I lead the systems integration and ecosystem strategy while guiding the CX Strategists, UX / UI designers on their work.
Beginnings of an e-commerce ecosystem map and the future. As we partner with McCormick, we continue to look for opportunities to expand and evolve their platform to create shoppable moments.
The Results and the Future
As we iteratively added upon the McCormick ecosystem, the initial product evolutions showed promise.
We achieved KPIs in new sign account sign ups, giving us opportunities to drive personalized content with 360 profiles. E-commerce sales elevated as well, through the integration of the meal planner tool and list tools
This system continues to grow and evolve with the next steps a full commerce integration and combined store. Looking forward to continued success.