I'm a design leader and experience strategist with 20+ years in product design, user experience, and strategy. Over that time I've worked with dozens of companies and brands across healthcare, retail, advertising, and innovation consulting, most recently leading experience work at Kroger, with prior roles at Cardinal Health and Grey. I'm a bit of a Swiss army knife. I design what people see, but I also design the systems behind it: the people, processes, and decisions that shape how an experience actually feels.

Right now I'm focused on the evolving relationship between humans and AI. I'm especially interested in Agentic Experience Design, moving past chatbots toward AI systems that act with intent, transparency, and real utility, with humans firmly in the driver's seat. I think a lot about the UX of delegation, the feedback loops that build trust between people and agents, and what 'Responsible AI' looks like when it's designed in from the start instead of bolted on at the end.

I like the unglamorous detail. The hand-off between teams that quietly breaks a customer's trust. The data model that decides what a frontline worker can actually see. The back-of-stage process that creates the experience a user never notices but always feels. I'm comfortable in a service blueprint, a stakeholder boardroom, a Figma file, or a terminal running Claude Code.