About Me

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Hi, I’m Brian.

I have been working in product design, user experience and experience strategy for 20+ years.

I am a bit of a Swiss army knife.

I have had the opportunity to work on a vast array of products, projects and global brands:
E-commerce, Omni-channel, B2B, Proprietary systems, mobile apps, Portals, CMS platforms, digital campaigns.

I have also worked in many different industries:
Retail, CPG, Pharmaceutical, Financial, Health, Grocery, Supply Chain, Vendor, Procurement, to name a few.

Designing, doing discovery connecting dots across complex ecosystems, solving hard problems to drive experience strategy. This is my happy place.

I like the mix of hats you have to wear. Detective, designer, researcher, techie, and learner are just pieces of my personality that align perfectly with the discipline.

Most recently, I have been working for Kroger Technology and Digital in Cincinnati Ohio.  I lead Product Design teams that  driving user experience design, research and experience strategy.

When I am not designing things, I can often be found hanging out near music, playing board games or hiking.

Brian is an exceptional leader who combines creativity with strategic thinking to drive innovative design solutions. His ability to inspire and motivate his team is unparalleled, fostering a collaborative environment where creativity thrives.

Brian's vision and dedication have significantly contributed to the success of numerous projects, enhancing user experiences and setting new standards in design excellence. His keen eye for detail and commitment to quality are evident in every project he undertakes.

Beyond his professional skills, Brian is a mentor and a guide, always willing to share his knowledge and support his colleagues. His positive attitude and approachable nature make him a joy to work with.

Mike Foster

Senior Manager Product Management, Kroger Technology

Brian is one of those unique individuals that have the ability to approach a project from diverse perspectives. He not only possesses the ability to create powerful user experiences, Brian can effectively leverage his deep knowledge in marketing, and technology into innovative, interactive products that move clients forward.

Brad Zabroski

Director of Design - VRBO / Expedia

Brian’s the kind of leader who stabilizes a team when things get hectic, or clients are tough. He’s also one of the few true UX professionals who maintains a consistent depth across the spectrum of use-centered design principles, including information architecture, user research, content strategy, and prototyping.

Kevin Suttle

Design and Front end Development Lead, IBM Watson IoT Platform

Brian is an all-star. He is bright, thorough and clients love him. He has the unique ability to get people and projects from point A to point B, despite ambiguous circumstances. And he does it with a positive attitude, which is something I genuinely appreciate! I would gladly take Brian as a member of my team any day of the week

Brandy Buhl, VP Customer Experience Marketing Strategy

some fun recognitions

Kudos

2017 Gold Addy Award -  Consumer Journey Design - Tide Freestyler

2017 Gold Addy Award - Best Microsite - Tide Freestyler

2015 & 2016 - Barefie award winner Healthy Paranoia

2012 - Crystal Award for Web Design

2012 - Web Marketing Association's WebAwards

2012 - Inova Awards

how my brain works

Gallup Strength Finder

Analytical

Ideation

Learner

Connectedness

Empathetic